For the second year in a row, the Penny Arcade Expo Australia (PAX Aus) was held in Melbourne from 31 October 2014 to 2 November 2014. It opened to the news that Melbourne had secured the right to continue to host the event for the next five years, a huge coup for Victoria and for all Australian digital gaming fans. The announcement meant that Melbourne would host the iconic event, which attracts the world’s biggest and most influential digital games developers, publishers, and enthusiastic players, until at least 2019.
The success of PAX Aus 2013 contributed to an even bigger PAX Aus the second time round. Selling out months in advance, PAX Aus 2014 saw tens of thousands of gamers, developers,and more descend on the event, held at the Melbourne Convention and Exhibition (MCEC). The larger venue allowed for shorter queues and gave attendees more time and space to visit the more than 150 international and Australian exhibitors. Tables stretched from wall-to-wall in the Exhibition Hall, with a wide variety of game exhibitions, posters, gaming zones and more.
Microsoft had the largest stall, which allowed fans to experience and play the newest games in their Xbox One stand, while Nintendo revealed its new 3DS/XL gaming platform to eager fans. Displays from international brands such as Intel, Logitech, Ubisoft, Alienware and Razer lined the walls and floors with their huge visual and audio presentations. There were also stages with musicians and gaming competitions such as the hugely popular Omegathon and League of Legends, the latter of which saw the Oceanic Regional Final take place, congratulations to the winner @AvantGaming! In all, PAX Aus was a digital delight, a feast for the gaming senses!
Ben Britten, Technical Director for Tin Man Games said, “PAX Australia was amazing again this year and it was great to see how many more indies were showing in the indie pavilion. The high quality and talent of the Australian indies was really apparent this year.”
The inaugural Australian STEM Video Challenge awards ceremony was also held at PAX Aus 2014. The challenge encouraged students to design and build an educational video that included science, technology, engineering and mathematics (STEM) content or themes, as a way to increase engagement with STEM subjects by students in Australia. You can find all of the winners and their videos at the STEM Games website.
PAX Aus 2014 coincided with Victoria’s inaugural Digital Games Week, which was established as a direct result of PAX Aus 2013. The week celebrates the State’s games industry and included a broad range of events promoting Victoria’s games ecosystem for business and customers. Victoria accounts for 40 per cent of Australia’s digital games industry and is home to 75 game development studios, animation houses and games industry service providers, from leading global companies through to smaller boutique developers.
The State Government of Victoria has also contributed more than A$4 million in investment and marketing support to the digital games industry. The continued expansion of games conferences such as Game Connect: Asia Pacific and PAX Aus in Melbourne is confirmation of the city’s burgeoning reputation as a gaming and technology hub.
With the dates for PAX Aus 2015 now confirmed for 30 October – 1 November 2015, it’s time to get your countdown clocks started. I look forward to seeing even more of you there next year and in the meantime keep following this blog for more Melbourne gaming news, views and videos!
The Victorian Government has secured the right for Melbourne to continue to host the Australian leg of the world’s largest digital games festival, the Penny Arcade Expo Australia (PAX Aus), for the next five years until 2019.
The move means that this iconic event will continue to attract the world’s biggest and most influential digital games developers, publishers and enthusiastic players.
Hosting PAX Aus further consolidates Melbourne as the events capital of Australia and a leading player in the global digital games industry, which is the fastest growing sector of the worldwide audio visual entertainment sector with an estimated value in 2014 of over A$72 billion.
This announcement has been made during Melbourne’s inaugural Digital Games Week, which includes a broad range of events promoting the games industry, and is running until Sunday 2 November. The Victoria Government secured PAX Aus in late 2012 – then and still the only PAX event outside of its home in the United States.
PAX Aus 2013 featured more than 100 exhibitors and sold out three months ahead of the event, attracting thousands of visitors over three days to the Royal Melbourne Showgrounds.
This year’s festival at the Melbourne Convention and Exhibition Centre will be even bigger, attracting more visitors and hosting 150 international and Australian exhibitors.
Robert Khoo, President of Penny Arcade said “Melbourne is the games hub for Asia Pacific and clearly the best location for PAX Aus. We have had fantastic support from the Victorian Government and are looking forward to growing PAX Aus in Melbourne over the next five years”.
Victoria accounts for 40 per cent of Australia’s digital games industry and is home to 75 game development studios, animation houses and games industry service providers, from leading global companies through to smaller boutique developers.
Since December 2010, the Victorian Government has provided over A$4 million in investment and marketing support to the digital games industry.
Australia’s premier games industry conference, Game Connect: Asia Pacific focuses specifically on skills development, industry trends and international business matching has just been held in Melbourne from October 28-29.
I wish you all a Happy PAX Aus 2014.
This project is a collaboration between Acacia Chapman & Dann Lewis from Deakin University.
I’m not a gamer. Dann is the gamer. My name is Acacia Chapman, and together, with Dann Lewis, we created a video to capture the experience of the PAX Expo in Melbourne 2013.
Unlike Dann, I was unsure of what I was about to witness. Was the expo going to be loud? Was it going to be busy? Was it going to be stressful? These rhetorical questions may sound silly; but to me, a third year film student, these questions lingered until I witnessed the line—the Ouroboros—or as I’d like to call it, my first boss fight.
I cannot begin to comprehend or understand the hard work that went into bringing the PAX expo to life, but I can, however, digest that the gaming community in Melbourne is alive with talent, and creativity.
Listening to a variety of conversation between Dann and several indie developers, I became mesmerised with the local development of video games. Everyone has that sparkle in their eyes when given the opportunity to test out a new game, or take away a memento of their new gaming experience—and it is that very sparkle that intrigued me about the expo. I wanted to present this special moment in every gamer’s life whereby he/she are brought together in one friendly, and warm environment.
Dann writes—I film, and I wanted to present a personal journey (or invitation to viewers); an expo through an un-identified characters eye—a first person rendition of the common gamer; a concept that captures the journey of someone who visited Melbourne to attend the PAX expo. The viewer is taken through the story, and is invited to see a glimmer of Melbourne, and more importantly, the expo itself through a variety of camera shots.
It was our goal to make this film as real possible, whilst still conveying the overall energy, and enthusiasm of the event. The editing, and music gives a decent indication of the way PAX Melbourne expo 2013 made me feel—I couldn’t help but be transported into an exciting adventure of passionate game-play.
We did our very best to capture the cosmic energy of the event, but in saying that, there were too many fantastic fragments of the expo that one cannot simply export into words, or film. It is an experience, and we hope that you sit back, relax, and enjoy a little of what is to come later this year.
Author: Dann Lewis
Creative Writing PhD student at Deakin University + Writer + Gamer + Cyberpunk
VIDEO: A collaboration between Swinburne Univeristy students Cameron Rooney and Theo Argyrakakis
All throughout my journalism degree I was given advice on ‘things to do’ and ‘things not to do’. One of the ‘things not to do’ was use clichés commonly used in writing. When I was asked to write a blog post revealing the journey Cam and I experienced in making a PAXAus promotion trailer, I found myself at the starting line struggling to articulate the roller coaster ride that this project entailed.
To overcome such a struggle I decided the perfect way to begin this post was with the line ‘It all started when…’ because, at the end of the day, avoiding the use of clichés like the plague is sometimes just no fun (and this was definitely a fun intro to write).
It all started when I met Cam to discuss some ideas for a video that would promote the inaugural PAX in the southern hemisphere, in Melbourne. A videogame expo we both always expected to stay out-of-reach (as two students couldn’t possibly travel to North America during the semester) was right in our backyard.
Cam and I have come from the same university (Swinburne University of Technology) but had never met before, coming from two rather distinct academic disciplines. So, our first hurdle was to try to like each other, and then decide how an artist and a journalist could ever create a worthy PAX trailer.
After bonding over some good coffee, an equally enthusiastic love for videogames, and our woeful attempts to create a humorous video idea, we decided to obliterate our dream careers of stand-up comedy and asked ourselves “what is it that makes Melbourne a special place for videogames?”
That is when we realised that we were not nearly important enough to have our answer matter in any substantial way. However the plethora of ‘somebodies’ who were likely to be attaining their itineraries to Melbourne to showcase at PAXAus probably had something special to say.
Using our access to university equipment, Video Creation 101 skills (speaking for myself: Cam is actually quite the video editor) and eccentric personalities, we set out to record this video of game for the world to see. The events that followed were nothing we ever planned for – and that is not just because we, for lack of a better term, sucked at planning.
With almost no advanced video-capturing knowledge, we spoke with Gus Sorola, Burnie Burns and Jack Pattillo from Rooster Teeth Productions at their penthouse Crown Towers suite. We joined them as as VIP guests at their Rooster Teeth party later that night. We conversed with a Damien Hess (MC Frontalot) over breakfast on the balcony of Hess’ fan’s apartment, featuring an amazing view of the Docklands. We had a 5-hour ‘interview’ with Chris Mylrea (CTrix) talking subcultures and danced with Ben Britten from Tin Man Games (whilst capturing some comments from him).
Not only did we get a chance to speak with some of the heavyweights of PAXAus 2013, but we also got a chance to immerse ourselves in the cultural atmosphere the international, Australian and, more specifically, Melbournian videogame industry resonates around such important spectacles.
Over a year has passed since then and I definitely have more than the overwhelming sense of nostalgia to remember it by. Sure, the sensation of stepping into an empire animated by your greatest interests and experiencing my childhood hero, Gus Sorola, recognise me on the street is something that could not be expressed with words. Yet the new friends I have made along the way, especially my goofy partner Cam, has been the most important factor for me.
The last scene of our PAXAus project video is of Ben Britten expressing all the things he likes about Melbourne. “Ultimately what it boils down to for me”, he says, “is the people”. As appealing as it is to me personally, this is not an attempt to be more like Ben nor an expression of my laziness. I believe that that last scene resonates the crux of my experience working on this project and sums up this blog post perfectly.
Hi, I’m Callum. I’m a freelance writer and one of the creators of ‘The Heart of PAX’ video. The second half of the project was Stefan Chochowski, cameraman and editor. Here’s how we put the short film together.
When coming up with the concept of the video, we thought about what makes PAX so special to so many people. We know people love videogames, but we asked ourselves why people get so excited about PAX in particular? A quick Google search turns up plenty of information about new games, so why visit an expo like PAX?
We decided that it was about the people. Not only the people that love videogames getting together to enjoy them, but the chance to meet the people who make them as well. PAX showcases games, but more importantly it brings people together from fans, creators and the press.
That’s what we decided to make our video about: a dramatization of us trying to find the people who make the heart of PAX.Anyone who went to PAX Australia 2013 is probably curious as to where the opening party scenes were shot. It certainly wasn’t on the floor or during the event.
What we said during the video wasn’t that far from the truth. The event was a party held for exhibitors and stakeholders acting as an opening for the PAX weekend. It was a different side to PAX that the average visitor wouldn’t see. Obviously the show floor is what most people experience, but PAX is also a great opportunity for Australian developers to network with each other, not just the fans.
The sections on the floor were the most fun to shoot. We didn’t really have any expectations as to how it would all turn out, so simply spoke to the people who were either in the best costumes, or looked like they were having the most fun. Most were more than happy to have a chat. If some of them look familiar, one of the couples we interviewed became minor Internet celebrities for proposing at the event.The moment where I met Jerry Holkins was completely unexpected. So unexpected we didn’t have the cameras running and had to improvise with an iPhone. It was a pretty useful shot too, adding a little closure to our whole story.
Kirsty Sculler was great to work with for the bookend segments, which we shot long after the event was over. We were also fortunate enough to be lent the music by Melbourne based chiptune artist Tiasu. You should definitely check out his work.
Hopefully you enjoyed the short video we put together and enjoy PAX Aus 2014 – 31 October to 2 November 2014!
Author: Callum Glennen
ex Journalism Student at La Trobe University and Critic
Tin Man Games’ fourth Fighting Fantasy digital gamebook app, Island of the Lizard King, has arrived giving you the chance to rescue the young men of Oyster Bay.
Smart phone and tablet users can now embark on a seek and destroy mission to liberate then from the evils that lie within the notorious Fire Island.
But down to business. Your task on Fire Island is to rescue the Oyster Bay band, who face slavery, starvation and a lingering death after being kidnapped by a vicious race of Lizard Men.
Through the wicked use of black magic, the mad and dangerous Lizard King dominates this land of mutants and presents a formidable foe to any would be liberator.
Tin Man Games has taken the classic Fighting Fantasy solo adventure and transformed it into an interactive digital experience, using their critically acclaimed gamebook engine.
With animated, dynamic links, an automated adventure sheet to show changing stats and inventory, the reader can also roll physics-based 3D dice to bravely fight the cornucopia myriad of strange denizens that inhabit the jungles and swamps.
The new game is now available on iPhone, iPod Touch and iPad, following a recent Android release on Google Play and the Amazon Appstore for Android.
At the opening of the first Australian Penny Arcade Expo in July this year, scores of people filled the Melbourne Showgrounds in a hall that usually holds showbag stands, most arriving from a short train ride from Flinders Street Station. Hundreds of Melburnians are dressed in the colourful costumes of their favorite game characters. I’d only ever seen it filled with temporary walls, making the size of the room impossible to estimate from the inside. Today, it is completely open, and a rough guess places it a little over one hundred meters long. It is completely filled with people. The queues aren’t rowdy or upset that they have to wait. Everyone seems enthusiastic to be surrounded by so many people that share they passion for games, and excited to be the first of many to be entering the PAX Aus expo hall.
Over the course of the three day event, the Australian video gaming community were united, both developers and the general public, to celebrate the dynamic and constantly evolving medium. Traditional games could be played in the table top area, with a massive library of board games and roleplaying games available to rent out. The PC area allowed visitors to bring their own computer to compete over the weekend in a number of tournaments. The major tournament was the ‘Omegathon’, a multi-stage competition, culminating in a giant Jenga face-off.
Other highlights included the keynote speech by gaming luminary Ron Gilbert. Creator of classic point and click adventure games like The Secret of Monkey Island and Maniac Mansion, Ron Gilbert offered incredible insights into his development history including stories of helping Stephen Spielberg beat his games, and insights to his craft of writing stories for games.
Data gathered by Reedpop, the organisers of the event, have reported that of the 35,000 visitors to PAX Aus 2013 over the three-day event, 97% of attendee’s had fun. Of this, the vast majority were male, and 80% of the total attendees were between the ages of 18 and 35. Students made up a third of all attendees, with IT professionals making up a further 27%.
Just over half of all attendees came from outside Victoria to attend PAX Aus, solidifying it as an event that reaches a national audience.
The PAX Aus mobile app, which allowed visitors to engage in an augmented reality scavenger hunt, was downloaded over 20,000 times by attendees. Facebook and Twitter likes and fans peaked at 15,000 and 7,800 respectively for PAX Aus social media accounts.
Both the mainstream press and enthusiast outlets did not overlook the scale of event. Over 350 media pass holders were in attendance. Reports appeared on widely read publications like the Herald Sun, The Age and The Guardian, while gaming specific outlets like Polygon, Kotaku, and IGN covered the event heavily.
‘A lot of people have come to PAX. They stood in lines, took photos, discovered new games, made new friends. They helped to make PAX just as much as its Enforcers and creators. These people, from all corners of the country, from all corners of the globe, might have come to Melbourne as geographical outsiders, but PAX has made them insiders. Brought together by gaming, and leaving united by gaming’ said Darren Wells from CVG.
Independent developers featured heavily at the event, and crowds flocked to the dozens of games made by small teams on display.
Halfbrick Studios was only one of the many exhibitors at PAX Aus. The response from the 100 plus companies on show was universally positive, in particular from independent developers.
‘Ninja Pizza Girl’ developer Disparity Games, based out of Noosa, were extremely pleased with the coverage they recvived.
‘Even though Disparity Games is a tiny family team and we had the smallest booth space available, the PAX Aus team always made us feel valued and took great care of us. Exhibiting at PAX Aus was a wonderful experience and directly led to international press coverage of “Ninja Pizza Girl”‘ said Jason Stark from Disparity Games.
Although perhaps the most telling factor of how popular PAX Aus 2013 was is the rate at which tickets for 2014 have been selling, the 3-day passes are gone long in advance suggesting another immensely successful show next year.
Author: Callum Glennan
Journalism student at La Trobe University + Tuba Hero + Grumpy Barista + Journalist in training